Portfolio
A selection of my written work, including editorial features, engaging short posts and custom content for brands both big and small.
Journalism
CHATELAINE
Step Down, Nanaimo Bars. Butter Tarts Are The Ultimate Canadian Dessert (Digital feature)
This Delicious Summertime Treat Is The “Ultimate Insider Food” (Digital feature)
Can Edible Collagen Turn Back The Clock? (Print feature)
Meet The Trend-Master Behind President’s Choice’s Greatest Hits
Plant Based Eating: It’s Trending — But What Exactly Does It Mean?
The 10 Best No Name Brand Products Our Test Kitchen Swears By
These Are The 10 Must-Try Products From Canadian Grocery Chain Farm Boy
Meet Our Women Of The Year: 32 Canadians Who Absolutely Rocked 2018
Tessa Virtue And Sophie Grégoire Trudeau On Self-Care, Sports And The Importance Of Staying Active (Interview & video)
Tara O’Brady On Why We Need To Retire The Term ‘Ethnic Food’
How Much Are You Really Drinking? The Easiest Way To Track Alcohol Consumption
Who You Callin’ Hogtown? Toronto’s Hot New Restaurants Are Vegan
The Surprising Reason Why You Should Never Re-Wash Bagged Salad
Moo-phoria, Ben & Jerry’s Light Ice Cream Is Here. How Does It Taste?
The 4 Kitchen Essentials That Are Actually Worth The Investment
Why You Should Never Buy Ice Cream At The Grocery Store Ever Again
These Tangy Ketchup-And-Ginger Ale Meatballs Will Have You Coming Back For More (Homage to Second Helpings)
Do I Have To Tip For Takeout? Here’s When It’s Okay To Skip The Tip Jar — And When It’s Not
blogTO
TORONTO LIFE
CANADIAN JEWISH NEWS
Unorthodox Orthodox Jewish weddings (cover story)
Twelve-year-old makes it to the fabled Chopped Canada kitchen
Holocaust Education: web memes normalize Hitler and Nazism, prof says
Using comedy, Nathan Fielder raises over $100K for Holocaust education
RYERSON REVIEW OF JOURNALISM
Content Marketing
INDIGO
As the brand’s Marketing Content Specialist, now Associate Editor, I develop and craft creative and SEO-driven and long-form editorial content for the Canadian retailer’s website and blog.
Sustainable Living 101: Zero Waste Tips for Home, Work, and Family
Face Masks: Why We Need to Wear Them, How to Wear Them, And More
PIVOT DESIGN GROUP
I’ve freelanced for Pivot (a healthcare-focused design agency) since 2013 and interviewed internal and external stakeholders (including designers, patients, care givers and health advocates) to write blog posts and case studies about Pivot projects and events. Here are some examples of my B2B work over the years:
Event recap: DesignMeets… Digital Health & Well-being
Event recap: Pivot meets EDIT DX: Health Work Session
Blog post: From Science Fiction to Reality: Our Tricorder Journey
Case study: UX & Gamification Improves Pain Management for Kids
Blog post: The Age of Inclusive Design
CITY OF TORONTO
To promote the annual foodie festival Summerlicious, I worked as a freelancer for the City of Toronto’s Economic Development and Culture Department to research and write 150 food facts about Toronto. These facts were compiled on a website and were shared on Twitter with the hashtag #FoodFactsTO.
JOHN BROWN MEDIA
CANADIAN ASSOCIATION OF ATHLETIC THERAPISTS
As part of Pivot Design Group project, I interviewed athletic therapists to write educational articles as part of a campaign to educate Canadians about what athletic therapists do.
Getting Ready to Go Outside (How to decrease the risk of injury after spending winter indoors)
Resistance Bands… Music to our Ears (How to use resistance bands)
Standing Up to Your Boss (All about standing desks)